Logos

Logos I have done over the last 2 years. Elevating a message through typography has always been important to me and I try my best to help develop personalities that create clearer communication.

gopuff

Brought on to freelance with gopuff in the summer of 2021, I quickly helped the Head of Brand Design and Head of Retail Design bring gopuff to New York City and Miami. I worked with print vendors to help grow gopuff into these cities. During the latter half of my time with gopuff, I worked on sponsored advertisements through social media, gopuff’s app and printed collateral. 

   

Business Insider 

In the fall of 2020 I started working at Business Insider in their Studios sector. Originally freelancing and then joining the team full time in the summer of 2021. My time here has consisted of working with the Content Producers on building and improving the  pre-sold or sold campaigns that live on Business Insider’s site. 

Clients include: Paypal, Electrolux, Jobs Ohio, Internally (The Human Impact of Business Transformation), CME Group, Bank of America. 

   

Hearst 

During my time at Hearst I worked for Runner’s World, Bicycling, and Popular Mechanics. A large part of my job was designing the back bone of the magazines such as the Table of Contents, The Test Zone, Editor’s Choice, a Masthead that would showcase one employee each issue, and a handful of other sections. It was always a great challenge having to rearrange large amounts of copy, leveraging layouts with heirarchy, and exploring each brands 3 different typefaces to creatively come up with something new each issue.

I also worked on onboarding Feature Spreads to run digitally, social media projects, and anything else that needed an extra hand. 

   

Requiem Room 

Over the summer of 2023 I worked on a branding project for the newest bar in Bethlehem, Pennsylvania, Requiem Room. I built an identity based off the rich history of Bethelehem. 

More to come Fall 2023.