Snackville at Pacific Park

Branding & identity for the reimagined food court at the iconic Santa Monica Pier.

Creative Direction by Zan Goodman
Photography by Tyler Ash

Business Insider 

In the fall of 2020 I started working at Business Insider in their Studios sector. Originally freelancing and then joining the team full time in the summer of 2021. My time here has consisted of working with the Content Producers on building and improving the  pre-sold or sold campaigns that live on Business Insider’s site. 

To view client work, you can click on any of the images or links below. 

Select clients include: Indeed, Paypal, HPE, Electrolux, Jobs Ohio, Internally (The Human Impact of Business Transformation), CME Group, Bank of America. 

   

Sky Rose Cattle Company

Hired by Beekman Social, I was brought on to help develop a brand identity and system for Sky Rose Cattle Company.  Focusing on the company’s ties to farmers and ranchers in Wyoming we defined a western aesthetic for the company. Additionally, art direction and image treatments were intentionally designed to give Sky Rose Cattle Company it’s unique stamp on the meat packaging industry.

   

Logos

Logos I have done over the last 2 years. Elevating a message through typography has always been important to me and I try my best to help develop personalities that create clearer communication.

gopuff

Brought on to freelance with gopuff, I quickly helped the Head of Brand Design and Head of Retail Design bring gopuff to New York City and Miami. I worked with print vendors to help grow gopuff into these cities. During the latter half of my time with gopuff, I worked on sponsored advertisements through social media, gopuff’s app and printed collateral.